Sachon Fachzeitschriftenarchiv 2.0 Getraenke-Fachzeitschriften/BBII/2009/02_09
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    SACHON FACHMAGAZINE SEIT 1998

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    TECHNIK UND TECHNOLOGIE DER BRAUINDUSTRIE

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BBII 02-09 10 Beverage trend monitor
Vorschau
BEVERAGE TREND MONITOR

Bottled Water Slows as Consumers Turn on the Tap-General-2009 The combined forces of the economic downturn and environmental pressures are causing a sharp slowdown in the global bottled water market, according to a recent analysis by global beverage industry specialists, Canadean. The situation is most marked in the USA, where Canadean is forecasting an annual growth rate of under one per cent for the next five years. This is a significant deceleration from the double-digit rates seen from 2000 to 2008, and has major implications for the PET plastics industry, in particular.

“In the decade up to 2008, the U.S. bottled water market accounted for 20 per cent of the growth in global PET demand in beverages,“ comments Emily Neill, Business Development Director at Canadean. “This growth driver has been switched off and the momentum in bottled water demand is now firmly focused on the dynamic Asian markets.”

as France and t ...

BBII 02-09 12-14 A Chair With Three Legs
Vorschau
A CHAIR WITH THREE LEGS Interview with John Brauer, EBC Executive Officer The European Brewery Convention (EBC) is currently experiencing change. For over one year already, John Brauer has been responsible at the EBC as Executive Officer. In the following interview, with BREWING AND BEVERAGE INDUSTRY INTERNATIONAL, he explains where change or action is needed in his opinion and which objectives he has sat for the EBC Congress which is going to take place in May. (hof)

BREWING AND BEVERAGE INDUSTRY INTERNATIONAL: Mr. Brauer, for more than one year you have already been responsible for the EBC as Executive Officer. Please describe the most important steps/changes, which you have implemented during that time.

disregard and conditions on the EBC Congresses which without doubt were predominantly oriented towards science and technology. For me it is important to have this third base, or “leg”, of the industry as equal and emancipated partners. BBII: The other so ...

BBII 02-09 15 Mondial de la biere Comes to Europe in October 2009
Vorschau
Mondial de la bière Comes to Europe in October 2009 After a 15-year run, the Mondial de la bière, which takes place every year during the first week in June in Montreal, Canada, has emerged as by far the largest beer fest in North America, now attracting annually some 85,000 visitors, mostly from the United States and Canada. This year, for the first time, the Montreal organizer, Jeannine Marois, and a European exhibition company, Strasbourg événements, have teamed up to transplant the successful North American concept to the Old Continent. Breweries from such diverse places as the United States, Canada, Ireland, Denmark, Norway, France and Belgium have already booked booths at the Strasbourg Exhibition Centre (Parc des expositions) for a three-day Mondial de la bière Europe, to be held there on the 16 th, 17 th and 18 th Mondial de la bière 2008. of October, 2009. Like the Mondial in Montreal, the Mondial in Strasbourg will be staged mostly for the beer consuming public. Entra ...

BBII 02-09 16-17 How to Put the Ball in the Box
Vorschau
“HOW TO PUT THE BALL IN THE BOX” KeyKeg offers a complete system for beer logistics and dispensing A visitor at the booth of Lightweight Containers, a Dutch consortium, last year at the BRAU Beviale would have gotten a glimpse at a new, efficient and comprehensive innovation in beer transportation and dispensing: The KeyKeg – a system that offers sturdy, light-weight containers for easy handling. The KeyKeg, according to the Company, preserves beer quality and allows for convenient cooling. The system is backed by a consortium of well known companies, including Schoeller Arca, m+f Keg, Scholle Packaging, SIPA and DSI. Unlike many other one-way KEG solutions in the testing stage, the KeyKeg benefits right from the start from economies-of-scale advantages: About a year ago, Schoeller Arca started to produce this one-way-Keg solution at a fully automated, high-performance production line at Schoeller Arca Schwerin. “Why have we put our faith in the KeyKeg” Carsten Malschofsky, ...

BBII 02-09 18-20 Setting Standards
Vorschau
SETTING STANDARDS Interview with Petra Westphal, Exhibition Director of drinktec 2009 Economic crisis or not – the beverage trade is excitedly looking forward to drinktec. From 14th to 19th September 2009, the Who is Who of the beverage and liquid food industry will be turning out in Munich. The halls are almost fully booked and exhibitors/visitors are looking forward to the world’s biggest Beverage and Liquid Food Technology Fair with great expectations. “They know, drinktec can initiate a reversal of the economic trend and stimulate the trade. As fair organisers, we will set the stage for it,” says Petra Westphal in the interview with BREWING AND BEVERAGE INDUSTRY INTERNATIONAL. (hof) BREWING AND BEVERAGE INDUSTRY INTERNATIONAL: “Finally, it’s time again. drinktec 2009”, drinktec announced in a mailing to prospective participants. Mrs. Westphal, could you please outline the most important milestones of the “drinktec project 2009” of the past few years.

...

BBII 02-09 21-25 Africas Brewers Face Upcoming Environmental Challenges
Vorschau
AFRICA’S BREWERS FACE UPCOMING ENVIRONMENTAL CHALLENGES IBD Africa Section discusses possibilities of sustainable development in the brewing industry Champagne Sports Resort is nestled in the tranquil mountain range of uKhahlamba Drakensberg Park in Kwa-Zulu Natal. uKhahlamba means ‘Barrier of Spears’ in the Zulu language. From March 1st to 6th, this Golf Resort, which is situated in absolutely lovely surroundings, hosted the 12th convention of the Africa Section of the Institute of Brewing and Distilling (IBD). The topic of the convention, which attracted some 200 delegates, over 40 presenters and more than 30 exhibitors to South Africa, was ‘The reality of sustainable development’. n his welcome address to the participants on the first evening, Mike Williams, the convention chairman, stated that global warming is now accepted even by the Americans and the drive to reduce energy consumption as well as waste creation is receiving a central focus in most countries around the ...

BBII 02-09 26-27 Enzymes to Increase the Yield of Apple Juice
Vorschau
ENZYMES TO INCREASE THE YIELD OF APPLE JUICE 1st in mash, 1st in class Apples, one of the most famous and widely grown fruits in the world, belong to the adaptable rosaceae, or rose family. The popularity and ease of apple-growing is due to the fact that the hardy fruit can flourish in a wide range of climatic zones in both the northern and southern hemisphere. According to the USDA, the world production of apples in 2007/2008 was estimated at around 41 million metric tons, with China producing 23 million metric tons. he innovation in production, storage, processing, product development and marketing has created an apple industry that serves many markets, including table fruit consumption, apple juice, drink and food. This has created a sustainable and dynamic agro-industry all over the world, and a world market for apple fruits and apple juices.

proven to provide a real advantage by optimising juice yields. Based on pectinases, a first mashing product such as Pectinex Ul ...

BBII 02-09 28-30 Flavour Creation
Vorschau
FLAVOUR CREATION Creativity and expertise

Great taste is the key factor influencing the repurchase of food and beverage products. Creating flavours that appeal to the taste preferences of the widest possible consumer audience, therefore, is, not surprisingly, essential for commercial success in the food and beverage industries. Success, however, is predicated on four essential factors: Knowledge of consumer requirements, expertise in the creation of flavours, exceptional levels of creativity from flavourists, and a thorough understanding of a product’s flavours based on sensory analysis.

he Döhler Group has emerged as one of the main suppliers of ingredients for the international food and beverage industries. The days when the Company focused solely on the distribution of fruit juice concentrates and compounds have long since gone. “We want to be more than just a fruit juice producer or compounder,” says Kurt Hufnagel, a member of the Döhler Executive ...

BBII 02-09 31 When Bureaucrats Try to Define Beer
Vorschau
HORST DORNBUSCH REPORTS FROM THE USA BBII 0

When Bureaucrats Try to Define Beer… The definition of “beer” is changing in the United States … officially! For export brewers, therefore, certain beers that did not need an Alcohol and Tobacco Tax and Trade Bureau (TTB) Certificate of Label Approval (COLA) in the past may need one now, and vice versa. Brewers have a very straightforward definition of “beer“. It is simply a fermented extract from the seeds of the grass family, the Gramineae, which includes barley, wheat, oats, rye, rice, corn, sorghum, millet, sugar cane. The grains may be malted or unmalted, and the beer may be flavoured (or not) with anything from hops, of course, to coriander, orange peel, passion fruit, pomegranates, juniper boughs and berries, cranberries, and even sugar and honey. This sets beer apart from the other alcoholic beverage, wine, which is fermented juice from any fruit. But for bureaucrats, the matter appears much more convoluted. ...

BBII 02-09 32-35 European Engineering Global Manufacturing
Vorschau
EUROPEAN ENGINEERING, GLOBAL MANUFACTURING Ziemann inaugurates new production site in Pune, India Machine fabricators and plant producers for the brewing and beverage industry have different opinions about whether production ought to be centralized or decentralized. For many years now, Ziemann, a brew equipment manufacturer in Ludwigsburg and Bürgstadt, Germany, has been an advocate of decentralised production to service its world markets. Ziemann recently inaugurated a brand new production facility in Pune, India, which augments its existing sites in Germany, France, Brazil and China. On this occasion, we talked with Ziemann Group Business Manager Joachim Gunkel about the Ziemann production philosophy. Of course, the lure of a grand inauguration ceremony was also a good excuse for us to give you a show-and-tell, in word and pictures, on the next few pages. (Bu)

BREWING AND BEVERAGE INDUSTRY INTERNATIONAL: Mr. Gunkel, last November, Ziemann inaugurated a new production f ...

BBII 02-09 36-37 Doemens News
Vorschau
Dear readers, When we developed the beer sommelier training course six years ago, we first of all wanted to train advocates of the cultural value of beer. Their mission is to provide consumers with valuable information about beer making them curious about the variety of beer. Meanwhile, the more than 250 trained beer sommeliers do a lot of explanatory work worldwide informing consumers about the enormous variety of beer, beer as a natural high-quality stimulant and the harmony between beer and meals. They professionally prepare the issues and topics around beer in seminars, beer tastings and lectures, communicating an ideal and sensuous experience of enjoyment with beer to the consumer. In the beginning, parts of the professional world were quizzical about our idea, however, today, both brewing industry and beverage trade, as well as the gastronomy have learned that the entire trade will benefit if beer gains a better image with the consumer and new target groups can be captured. At ...

BBII 02-09 38-39 Allied Industries
Vorschau
ALLIED INDUSTRIES THE NEW BENCHMARK IN OXYGEN MONITORING Designed to measure oxygen in beer and de-aerated water with unbeatable precision, this new oxygen sensor (ORBISPHERE M1100 luminescent oxygen sensor for beer and de-aerated water) offers minimal drift – making it the most stable sensor in the market with the longest calibration intervals. Its two second measurement frequency offers a fast response time. The 2 minute annual calibration substantially reduces operator costs compared to other electro-chemical and luminescent sensors.

and Tooling Centers (PTC) in Guadalajara (Mexico) and Beijing (China) in 2008, Sidel has enhanced its local service capability and its customer proximity for new packaging development and blow mould manufacture. The launch by Coca-Cola’s of the new On-the-Go (OTG) bottle shape, replacing the traditional contour bottle for small formats (0.4 liter, 0.5 liter and 0,6 liter), started in late 2007 in China, before being extended to Europe ...

BBII 02-09 3 Me-Too Products A False Promise
Vorschau
BREWING AND BEVERAGE INDUSTRY INTERNATIONAL

ME-TOO PRODUCTS: A FALSE PROMISE As social creatures, humans have an innate drive to imitate. It’s an instinct that we obey wherever we go, throughout our entire lives. Our economic behavior is no exception. We now live in an age, when copycat products have become commonplace. If one concept is successful, everybody else feels compelled to imitate it. Experience has shown, however, that me-too products seldom have legs. After some initial recognition, they usually quickly fade into oblivion. Examples from the beverage industry abound: There was the ice wave, the malternative wave, the lemon wave, the energy wave, the organic wave ... and everybody tried to ride these waves for a piece of the action. But what remains after the initial euphoria has died down Usually not much, save some embarrassment over the lack of original ideas and the loss of credibility with important target groups. Not to mention the amount of cash that ca ...

BBII 02-09 40 Beverage Innovations
Vorschau
BEVERAGE INNOVATIONS

The adult drink mixes beer ingredients, such as hops and malt, with fruit flavours, apple, citrus and black currant. All ingredients are natural and the non-alcoholic drink has fewer calories than normal beer. Created by a group of drink lovers who didn’t want to feel deprived by choosing the ‘soft’ option, fruit Hoppers were the pioneering answer to this dilemma.

mium packages. Premium should not mean only a good look and feel to the bottle but also good usability. The company visualised a solution that uses their easy to open RipCap together with a wide mouth bottle. Together the package gives a sensation as if drinking from a glass.

PEPSI INTRODUCES DRINKS WITH NATURAL SUGAR

COCA-COLA REVEALS NEW RELENTLESS FLAVOUR

THE JUICE BREWERY HAS LAUNCHED HOPPERS, A NEW DRINK DUBBED A ‘SOFT BREW’

Pepsi Natural, a premium cola made with sugar, natural caramel and kola nut extract, will be s ...

BBII 02-09 6-8 World News
Vorschau
WORLD NEWS EUROPE

New EBC President Mr. Christian von der Heide, currently holding the position of Technical Director Gobal Beer at Diageo, St. James’s Gate, Dublin, Ireland, has unanimously been elected as successor to Dr. Hilary Jones as EBC President.

runnings, and water/wort mixtures obtained from flushing in-between and generally during production. Several deliberations on the calculation of the Overall Brewhouse Yield (OBY) have been introduced, concluding that the considerable amounts of stated criteria makes it necessary to reach agreement and harmonisation for a consistent mode of calculation. For this, further meetings are scheduled in the future to take place in Weihenstephan.

GERMANY

The World’s Strongest Is Brewed in Berlin The brewery Südstern of Berlin recently made a beer with an alcohol by volume content of 27.6 per cent. This makes it the strongest beer ever brewed in accordance with the German Beer Purity Law.
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