Sachon Fachzeitschriftenarchiv 2.0 Getraenke-Fachzeitschriften/BBII/2017/06_17
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    SACHON FACHMAGAZINE SEIT 1998

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    Brauindustrie

    TECHNIK UND TECHNOLOGIE DER BRAUINDUSTRIE

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BBII 6-17 03 Editorial
Vorschau
BREWING AND BEVERAGE INDUSTRY INTERNATIONAL

YOUNG TALENTS DISCOVER DRINKTEC As the year draws to a close, our editorial team returns home after fanning out across the globe. In Antwerp, the Juice Summit was staged for the sixth time and has become a must-attend in the calendars of international fruit juice producers and their suppliers. More than 500 industry professionals met in Antwerp to exchange ideas and to network. You can read our report on page 26. In Guatemala City, the 8th VLB Ibero-American Symposium took place again this year and was no less compelling. About 150 delegates made the long journey to Guatemala’s capital city and were rewarded with a high-quality lecture series. The Cervecería Centro Americana – Guatemala’s market leader – was the principle sponsor of the event and spoiled its guests with a very appealing program which included a gala evening that opened with a spectacular video show featuring the Gallo brand. It would be difficult to sta ...

BBII 6-17 06-07 World News
Vorschau
WORLD NEWS VENEZUELA

Craft beer resists crisis In the midst of an economic crisis that has millions of Venezuelans struggling to get staple foods, the small Social Club brewery seems to be out of place by selling bottles of craft beer for the equivalent of two days of minimum wage. The demand for the Social Club beer regularly exceeds the 3,000 liters it produces per month. Most are sold on weekends at a festival set up in the garage of its small production plant in Caracas.

its name to Suntory PepsiCo Beverage (Thailand) Co., Ltd. Suntory will become a 51 percent shareholder, while PepsiCo will retain 49 percent of the venture. Suntory and PepsiCo executives will hold key roles in the management of the joint venture, which will serve as the bottler for both companies in Thailand. Suntory and PepsiCo have an established record of working together in other ­ markets, including the United States, Japan, Vietnam and New Zealand.

UK

Photo: ...

BBII 6-17 08 Beverage Trend Monitor
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BEVERAGE TREND MONITOR

COCKTAIL-INSPIRED FLAVOR INNOVATION COULD BRIGHTEN BEER AND CIDER IN EUROPE Between 70 and 80 percent of adults from Germany, Italy, Spain, France and Poland say they like to explore new flavors in food and drink. Despite broad curiosity for innovation, when asked about alcoholic drinks, consumers opt for familiarity over innovation. Cocktailinspired flavors are the top type of flavor of alcoholic drinks that adults from the select European countries are interested in trying or having more of. The interest in cocktail-inspired flavors presents an opportunity for flavors inspired by spirits and mixers. Beer and cider brands can leverage the interest in cocktail-inspired flavors and other flavor innovations to increase flavor variety in the category. Unflavored or plain were the leading flavor descriptions used by 83 percent of beer and cider introductions in France, Germany, Italy, Spain and Poland from August 2016 to July 2017. Flavors occupy a smal ...

BBII 6-17 10-12 Filling divine beer
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FILLING DIVINE BEER Compact and robust filling technique at the Jopen Brewery in the Netherlands “Crafting Divine Beer” – whichever divinity tastes this beer, it will tickle his palate. In addition to the divinity of the beer, the Jopen Brewery in the Dutch city of Haarlem also relies on the right marketing: In the former St. Jacob’s Church in the city center of Haarlem, new beers are offered week after week. On top of the 17 varieties sold on a long-term basis (including the seasonal beers), there are beers that have been manufactured as one-offs and/or in cooperation with brewing colleagues from all over the world as “Collab Brews”. Up to 50 varieties found their buyers here in 2016. “The modern beer-lovers, the ‘beer geeks’ are always on the lookout for something new, and that is what we love to offer our guests,” emphasizes Chris Wisse, the manager of the brewery.

that actually suited us even better.” The beers were sold under the name Jopen at t ...

BBII 6-17 14-15 Not heat but electricity
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NOT HEAT, BUT ELECTRICITY Pulsed Electric Field technology for high quality (green) juice The demand on fresh juice products is steadily increasing. Especially, smoothies are very popular due to their high healthiness. More and more socalled green smoothies are on the market containing spinach, kale or even salad leaves. These green smoothies are rich in vitamins and minerals. The extract giving the freshly made smoothie the bright green color is the secondary plant compound chlorophyll. Due to its similar structure to hemoglobin in blood, chlorophyll supports the formation of new blood cells. Furthermore, the secondary metabolites are promoting human health.

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reshly prepared smoothies have the highest concentration of the healthy ingredients. Due to its ­ origin and smoothie preparation, the shelf life of the product is quite short. For commercial application, a preservation step is mandatory. Traditionally, the product is heated up and hold at a certain te ...

BBII 6-17 16-19 One quarter of the global consumption
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ONE QUARTER OF THE GLOBAL CONSUMPTION Overview of the beer industry in China China, which accounted for an estimated RMB 190 billion (USD 27.4 billion) in sales in 2016, or about 24 percent of the total global beer sales, does not stop to amuse the brewing world because of its sheer scale, number of beer brands and diversity of beer consumption. However, the beer industry, which for a record has registered steady growth for 24 years, is losing some of the steam due to a number of factors. But, rising consumer spending, changing lifestyles and a record number of people joining the workforce are expected to keep the steady growth of yesteryears in coming years. In this article, BREWING AND BEVERAGE INDUSTRY INTERNATIONAL presents an overview of the gigantic Chinese beer market and dynamics.

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hina’s beer industry has enjoyed impressive growth over the past three decades – ranking first in the world in terms of output since 2002. But despite its achievements, ...

BBII 6-17 20-25 Young Talents at drinktec
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YOUNG TALENTS @DRINKTEC Students from universities in the US invited to visit Munich More than 76,000 visitors from over 170 countries, 1,749 exhibitors from 80 countries: Already these numbers underline the importance of the drinktec being the most important trade fair for the beverage and liquid food industry. The sponsoring program “Young Talents – powered by BeerBev” offered the chance to visit this impressive event to two students from universities in the US. The company BeerBev together with the Publishing House Sachon invited the students to Munich. The program included the MicroBrew Symposium organized by the VLB Berlin, an excursion to Weihenstephan and, of course, the visit to drinktec. In the following, you will find their report and their personal impressions.

Ruth Nelson, Oregon State University

VLB MicroBrew Symposium Creating Beer Culture in a Market Dominated by SAB was a lecture held by Holger Meier. It focused on the craft beer culture ...

BBII 6-17 26-27 Fruit juice in the Diamont Quarter
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FRUIT JUICE IN THE DIAMOND QUARTER Annual Juice Summit draws 500 industry experts to Antwerp In Antwerp, Belgium, the annual Juice Summit took place – for the sixth time running – on the 4th & 5th of October. It is one of the most important gatherings of global fruit juice producers and their partners, organized by the likes of AIJN, IFU und SGF, attended by industry leaders and attracting more than 500 participants each year.

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hen you hear Antwerp, the first association that comes to mind is diamonds. For centuries. This Belgian city has been one of the most important trade centers for these precious gems. However, for two days at the beginning of October, the focus here is on fruit juices. Why The Juice Summit, of course, held at the Hilton Antwerp Hotel.

juice association AIJN, the Inter­ national Fruit Juice Union (IFU) and SGF International are responsible for putting together the program with an eye to providing a platform for sharing e ...

BBII 6-17 28-29 Impressions Juice Summit 2017
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The campaign “Fuit Juice Matters” presented the activities in the participating countries at a booth at the exhibition. (Photo: Erik Luntang)

Dirk Lansbergen, President of the IFU, opened the presentations sessions of the Juice Summit 2017.

Impressions Juice Summit 2017

Scientific discussion during the session on the Fruit Juice Matters campaign: Prof. John Sievenpiper, University of Toronto, Canada, Prof. Thais Borges Cesar, São Paulo State University, Brazil, Prof. Reinhold Carle, University of Hohenheim, Germany, and Prof. Rui Hai Liu, Cornell University, United States (Photo: Erik Luntang)

Truly international meeting (from right): Christian Berkes, Continental Juice, Klaus Heitlinger, Secretary General of the German Fruit Juice Association VdF, Marc van Genuchten, Continental Juice, and Demir Sarman, Anadolu Etap Turkey

From Switzerland to Belgium: Andreas Puskas (r.), IPS Ingredis International, in discussion with ...

BBII 6-17 30-33 From fruit to juice
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FROM FRUIT TO JUICE Industrial fruit juice production and the importance of modern enzyme systems for greater yield and stability Large-scale production of high-quality and stable fruit and vegetable juices for broad consumer markets is no longer possible without the use of modern technology. Fluctuating availability and increasing raw material prices as well as intense competition on the beverage market have led to increased economic pressure in recent years. The de facto globalization of trade in juice concentrates of various origins must also be considered. Today more than ever: economically viable juice production is impossible on an industrial scale without employing proper technical measures to maximize yield.

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odern enzymes – in combination with proper juicing systems – provide a valuable service in achieving optimal juice yields and maintaining profitability. The line item “yield” is still a key indicator of efficiency among industrial fruit j ...

BBII 6-17 34-37 Global Cider Forum
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GLOBAL CIDER FORUM First international symposium With 140 specialists attending and 15 speakers from seven countries, the forum on September 7 in Frankfurt am Main was brimming with wellqualified participants. Initiated by the umbrella association of cider and fruitwine producers, AICV, and the association of the Hessian apple-wine and fruit-wine press houses and the association of the German fruit-wine and sparkling wine industry (VdFw), a packed program was presented. The event was headed by Jean-Pierre Stassen, President of the AICV, and Martin Heil, AICV Vice President.

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resentations on the cider market in various countries, consumer r ­ esearch for new trends, current topics such as cider in the gastronomy scene, aspects of raw-material supply, legal basics etc. provided

interesting insights into the beverage segment cider, which shows a worldwide upward trend. Specialists were agreed that on average, internationally the gap between beer and ...

BBII 6-17 38 Up close and personal
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UPCLOSE & PERSONAL UP CLOSE & PERSONAL What are your identifying characteristics Persistent (in both the positive and negative sense) Which habit would you like to develop To always be cheerful What excites or upsets you in the brewing industry There are many truly wonderful people who work in our field, people with charisma. What bothers me are those who think only in terms of output … Which will be the greatest future challenge for the beverage industry Establishing beer as a beverage that is appreciated and acknowledged as a culinary treat. Now is our chance. What do you view as your legacy in terms of the history of beer The honor of having contributed to the development and status of beer should remain with those who have earned this honor by their dedicated service. Which personalities in recent history do strike you as most remarkable Why Barack Obama (and not just because he brews his own beer)

Dr. Wolfgang Stempfl Wolfgang is 6 ...

BBII 6-17 39-43 Brewing science among Mayan temples
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BREWING SCIENCE AMONG MAYAN TEMPLES 8th Ibero-American Symposium of the VLB Berlin in Guatemala In 2007 the VLB Berlin started the Ibero-American Symposium; a series of events aimed primarily at brewers in South and Central America including Spain and Portugal. This year, the event was invited to Guatemala City by the Cervecería Centro Americana. Around 150 experts from the brewing industry used the opportunity for further education and networking.

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uatemala, with 15.4 million inhabitants and an area of about one third of the Federal Republic of Germany, is located right between the two American continents. On the world map of beer, the most populous state in Central America, with 3.6 million hl and a per-capita consumption of about 23 liters, is one of the smaller players. It is noteworthy that Guatemala is one of the few beer markets in South and Central America that is not controlled by Anheuser-Busch InBev. The beer market has actually been in the hands ...

BBII 6-17 44-45 Doemens News
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Ideas grow to become plans which turn into buildings The construction project for our new Academy buildings being built in Gräfelfing, in the Lohenstraße, is the number one topic under consideration by the Doemens executive committee. I am happy to report that the project is proceeding on schedule and with a great deal of professionality, thanks to our Project Director’s coordinated approach and his guidance as we comply with all requirements during the tendering process. As a result, we have been able to hire the architect Peter Schwinde to deliver a design for the Academy. He was able to persuade the committee with a draft version of his cost-effective blueprint for this ambitious project. His track record for building schools and other educational institutions in the greater Munich area is rather impressive, as well. Peter Schwinde’s draft includes considerations such as sustainability and longevity along with proper integration into the town building design and traffic mana ...

BBII 6-17 46-47 Beverage Innovations
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BEVERAGE INNOVATIONS TURMERIC ATTRACTS NEW TARGET GROUPS

BREWERY MAKES BEERS INSPIRED BY DONALD TRUMP, JUSTIN TRUDEAU AND ANGELA MERKEL A Ukrainian brewery has made “sex symbol” and Canadian PM Justin Trudeau the poster-boy for its latest beer. Brewed by Pravda in Lviv, “Magnum IPA” features a cartoon of Trudeau wearing box­ ing gloves adorned with a canna­ bis leaf. Behind the PM, drawings of foreign minister Chrystia Free­ land and late Cuban leader Fidel Castro can be seen, while the rain­ bow flag flies in the background.

Citra IPA is a medium-bodied American IPA, relying solely on the flavorful Citra hop, which imparts a distinct tropical citrus aroma while weighing in at a sessionable 5.8 %vol. The can features a fun new design from Pittsburgh, PA’s Smith Brot­ h­ ers Agency, the ninth beer in a series of collaborations between the brewery and the firm.

A hot trend is currently conquering coffee shops: Curcuma Latte. This „g ...

BBII 6-17 48-49 Allied Industries
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ALLIED INDUSTRIES MANFRED HAUNER JOINS CLOSE BROTHERS BREWERY RENTALS As part of a growing German keg rental offering, Close Brothers Brewery Rentals has employed a Germany based Sales Manager – Manfred Hauner, Dipl.-Ing. Brm. Dipl.-Biersommelier. Having joined the company in May 2017, Manfred’s key focus is to provide keg rental and brewery equipment solutions for German producers nationwide. A long standing involvement in the brewing industry and 25 years of experience, combined with a wealth of qualifications, means that Close Brothers Brewery Rentals can now offer a comprehensive solutions package with Manfred overseeing the German market. His previous experience includes leading sales positions ­ for brewery and malting plants, mainly for Asia-Pacific companies, and most recently working for a trading company in Vietnam. Close Brothers Brewery Rentals is a specialist brewery equipment solutions provider and the com­ pany’s flagship product is rental of stainless steel ca ...
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