Sachon Fachzeitschriftenarchiv 2.0 Getraenke-Fachzeitschriften/BBII/2011/01_11
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BBII 01-11 10-11 Great expectations
Vorschau
GREAT EXPECTATIONS 2010 drink technology India a complete success In 2010, the drink technology India (dti) – organised by Messe Munich International India (MMI India) – teamed up with the International PackTech India (ipi) – organised by Messe Düsseldorf – for a joint event that attracted some 6,000 visitors and some 200 domestic and foreign exhibitors to the Mumbai Exhibition Centre between November 18 and 20. This was about half again as much attendance as the organisers had expected. (gb) n 2007 and 2008, the dti trade show was a much smaller affair, when it still fit into a Mumbai hotel conference hall. The combination of dti and ipi, however, made the relocation to the Exhibition Centre necessary. The organisers took a chance with this move, but in retrospect, with the great reception of the joint event, it appears to have been a winning strategy.

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Splendid organisation The suggestion for a joint dti-ipi event was first put forth by the Associa ...

BBII 01-11 12-14 California welcomes craft brewers
Vorschau
CALIFORNIA WELCOMES CRAFT BREWERS 2011 CBC in San Francisco This year’s Craft Brewers Conference & Brew Expo America will take place from March 23rd to 26th in San Francisco. Last year more than 3200 visitors and some 190 exhibitors joined the event and the organisation board anticipates a further increase this year. BREWING AND BEVERAGE INDUSTRY INTERNATIONAL got detailed information about the CBC 2010 from Brewers Association Director Paul Gatza, Event Director Nancy Johnson, and Craft Beer Programme Director Julia Herz. (eis)

BREWING AND BEVERAGE INDUSTRY INTERNATIONAL: The 2010 Craft Brewers Conference was attended by a record of 3,200 visitors and some 190 exhibitors. Given your registration figure thus far, do you expect to top last year’s records in 2011 Nancy Johnson, Event Director, Brewers Association: Yes. Early indicators are that attendance at the 2011 CBC will break the 2010 record. And keep in mind last year was a World Beer Cup year – during which we ...

BBII 01-11 15 Culinary delight
Vorschau
CULINARY DELIGHT Beer Sommelier course now in Brazil, too After two years of planning and coordination with Doemens, Senac has launched the most complete Beer Sommelier course, aiming to promote the culture of beer in Brazil with the exchange of knowledge, training professionals in the area and offering double certification. ost of the 300 certified beer sommeliers come from Germany and Austria, but also participants from Switzerland, the Czech Republic, Slovenia, Poland, Italy, France, the USA, Japan, Chile and Brazil were trained. And now Doemens has gone one step further and has looked for a partner in Brazil.

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No doubt, it found the best and most likeable partner that the Brazilian brewing sector can offer. Cilene Saorin, often lovingly called “Our Godness of Beer” by the Brazilian brewers whose brewing association she directs, also passed the beer sommelier exam at Doemens and imports now the training to Brazil. The courses are carried out in coopera ...

BBII 01-11 16-19 Planning and designing a brewery plumbing layout
Vorschau
PLANNING AND DESIGNING A BREWERY PLUMBING LAYOUT Three-dimensional (3D) non-verbal thinking: Precondition for proper planning Even though humans always think three-dimensionally, many people have trouble thinking in terms of spacial concepts. Technical solutions, however, more often than not, tend to require 3D solutions. This is especially true for the construction of production equipment and installations. For an effective implementation of installations, the deployment of valves is a necessity. For the selection of optimal practical solutions from a technical and economic perspective, an understanding of the function and construction of individual components is essential. This article provides an overview of several conventional valving solutions and operations. n January 30, 1975, the Rubik‘s Cube was patented. Since then, however, only a few people have succeeded in sorting the 3D mechanical puzzle‘s components correctly in 18 moves; or can do so in less than one minute. In ...

BBII 01-11 20-21 CNRIFFI and VLB shoulder to shoulder
Vorschau
CNRIFFI AND VLB SHOULDER TO SHOULDER 2010 International Brewing Conference Beijing The China Brew and Beverage 2010, which was held again in Beijing last year from 7-10 September, was complemented this year by the 2010 International Brewing Conference Beijing with more than 30 specialist presentations. The VLB Berlin, in cooperation with the China National Research Institute for Food and Fermentation Industries (CNRIFFI) and the China Alcoholic Drinks Industry Association (CADA), presented one of its seminars, which are already well-known and very successful in other parts of the world, in China for the first time. BREWING AND BEVERAGE INDUSTRY INTERNATIONAL spoke to Professor Zhang Wujin (CNRIFFI), Dr Josef Fontaine, managing director of the VLB and Dr Roland Folz, VLB Department for Brewing & Beverage Science and Application, about the background. BREWING AND BEVERAGE INDUSTRY INTERNATIONAL: This is the first time that CNRIFFI and the VLB have organised a selection of presentations ...

BBII 01-11 22-23 Frivolous and daring
Vorschau
FRIVOLOUS AND DARING Bud Light ad on the internet The Internet has emerged as an advertising medium that is not to be underestimated. The reason for this is the nature of the medium itself as well as with the target groups that rely on the Internet for material that fits their viewing habits and their convictions. An Internet ad for Bud Light is a case in point. he Internet is becoming an ever more frequently used medium for diverse advertising messages. They cost money, which is often reallocated from other media such as TV spots, print ads, or sales brochures. Advertisers are now moving large chunks of their budgets to the Internet, a process that is only expected to accelerate. One important aspect of the Internet is its demographic: Internet users tend to be young, openminded, willing to experiment, and averse to being patronised – all factors that have revolutionised Internet advertising. There is no other explanation for the great quality and creativity of so many, often home ...

BBII 01-11 24-26 Letters to the editor
Vorschau
LETTERS TO THE EDITOR The American Society of Brewing Chemists (ASBC) and the Master Brewers Association of the Americas (MBAA) sent letters to the editorial board regarding the article “Two Organizations at the Crossroads“ by Horst Dornbusch in BREWING AND BEVERAGE INDUSTRY No. 4/2010. Those and the answer of the author you can read below.

Letter of American Society of Brewing Chemists (ASBC) “The ASBC enters the 21st century with an awareness of the changes in the brewing landscape. Major US brewers have become global brewing companies, craft brewers have grown in size and numbers, and suppliers play key roles in the global brewing community. Our science is no longer separated by language, culture, or geography. As the Amercian Society of Brewing Chemists, we are no longer just America or simply brewing chemists. We are a global community of scientists that provide the standards for methods and measure of malt-based beverages and their ingredients. Our strength is ...

BBII 01-11 27-29 The push to privatise
Vorschau
THE PUSH TO PRIVATISE A wet and dry America Compared to most other countries, the United States has a thoroughly confusing array of laws regarding the sale of liquor, which vary from state to state, and even from county to county. As an enduring legacy of prohibition, many states, especially in the South, still have “dry” counties where spirits cannot be sold, purchased, or even transported by consumers. Such is the case in Mississippi, where almost half of its counties are dry. Of Texas’ 254 counties, 74 are also completely dry. Even in bourbon-rich Kentucky, only 65 of the state’s 120 counties are “wet”, allowing the sale of alcohol. Ironically, Jack Daniel’s, one of the nation’s most famous whiskeys, is produced in dry Moore County in Lynchburg, Tennessee.

nother complication in America is the existence of many so-called “control states”, in which the sale of liquor, and even beer and wine, is carried out only through government or government-licens ...

BBII 01-11 30-32 A successful cooperation
Vorschau
A SUCCESSFUL COOPERATION Pioneer performance for hot filling of thin-walled PET bottles Breaking new ground and paving the way for success require both a capacity for open-minded thinking and plenty of courage. In the case of the HotFill+ project, yet more was called for. Should the project fail, both a fast launch to the Russian market of preservative-free Lipton Tea and a concrete loss of capital would be at stake. Initiator of the project was Rajendra Gursahaney, Senior Director of Engineering at the Pepsi Beverages Company, who right from the start firmly believed in its success. And he was right to do so. The following interview with Mr. Gursahaney explains how the project developed and how it has revolutionised the beverage industry by being the first hot filling process for bottling still, non-alcoholic beverages in thin-walled PET without the need of vacuum compensation panels that to date were an absolute necessity. (fa /gb) filling was the high capital and operating cost of ...

BBII 01-11 33-35 Not just functional
Vorschau
NOT JUST FUNCTIONAL European study on glass packaging

Although the majority of European consumers prefer glass packaging, they often search for it in vain on food retail store shelves. This is one of the findings of a European study recently published by the European Container Glass Federation (FEVE). If European consumers had the choice, 84 per cent of them would like to see more beverages and foods available in glass packaging. Michael Delle Selve, FEVE Italian National, joined FEVE as of January 2005 as Communications and Operations Manager. He has worked in the European Economical and Social Committee as Personal Assistant to the Committee member, in the Information and Communications Unit as of the European Commission Directorate General for Research and Innovation as project coordinator, in the Council of the European Energy Regulators and in the PR Agency Hill and Knowlton. Since six years he has put his knowledge at the service of the European Container Glass indu ...

BBII 01-11 36-39 Frances biggest family owned brewery
Vorschau
FRANCE’S BIGGEST FAMILY-OWNED BREWERY Meteor Brewery relies on the trend towards the 5-litre can Whether you’re having a barbecue, watching football on TV, or have just been for a run, for many, this just wouldn’t be the same without a beer or two! For groups engaged in such pastimes, beer sold in containers that are sizeable but not too large is extremely practical. In recent years the handy 5-litre beer can has thus become more and more popular worldwide – with the trend likely to continue. n addition to classic 5-litre cans designed for speedy consumption once opened, the market is seeing an increase in the number of 5-litre containers where a CO2 cartridge is activated when the beer is first tapped. This means that as soon as the cartridge is activated, a positive pressure of CO2 is created within the container so that the beer isn’t exposed to oxygen.

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This enables the beer to retain its quality over a period of around 30 days – despite it ha ...

BBII 01-11 3 Social media hype or an opportunity with impact
Vorschau
BREWING AND BEVERAGE INDUSTRY INTERNATIONAL

Verlagssitz Schloss Mindelburg

SOCIAL MEDIA: HYPE OR AN OPPORTUNITY WITH IMPACT Don’t they look awesome … those fancy buttons on company websites that redirect you to their Facebook, YouTube, and Twitter identities But once you push these buttons, you are often quite unimpressed by the boring and inane drivel you find there; and it becomes suddenly difficult to keep up your enthusiasm for all those new social media technologies and services. Oh yes, whatever happened to Second Life! Of course, every major corporation is now actively looking into ways to use social media. But isn’t it embarrassing when after a few weeks in the new world of cyber-communities only your own marketing staff has signed up as “friends.” Did you do something wrong in implementing your social media strategy or did you just pick the wrong platform Here is a quick story: Someone I once knew when I was a student (which is now many year ...

BBII 01-11 40 Pushing green further with Gepagreen
Vorschau
“Pushing Green Further” with Gepagreen It could be reasonably argued that until now, little thought has been given to how a relatively innocuous printed label might be ‘re-engineered’ in such a way that it becomes a genuinely greener candidate and thereby a more sustainable element in the bottling of both beer and water brands in the beverage and brewing industry. With literally billions of labels printed annually worldwide, it takes little imagination to recognise that any positive adjustment in the composition of the paper used in the printing process might deliver important dividends to those who are conscious and serious about their contribution to a greener and more sustainable future. One of the world’s leading suppliers of metallised papers for the beverage and brewing industry’s wet-glue label requirements revealed an important breakthrough at the 2010 Brau Beviale exposition in Nuremburg. Gepagreen, a unique, sustainable metallised paper specifically designed for ...

BBII 01-11 41 Dont ship the water
Vorschau
HORST DORNBUSCH REPORTS FROM THE USA BBII 0

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Don’t ship the water We all know that beer is about 95 per cent water, and, in the old days, the local water was often a significant contributor to the taste of a particular beer style. Hard water in Burton-on-Trent, for instance, produced the classic English pale ale; soft water in Pilsen, the classic Bohemian Pilsner. And because these beers were special, the brews were shipped to markets around the world. But today, we have the technologies that allow us to make any water anywhere. Also, shipping heavy beer is not only expensive, but requires enormous amounts of scarce energy and thus creates a substantial carbon footprint.

Let’s do the heavy math! When beer is shipped from Munich, Germany, to St. Louis, MO, in the United States, for instance, it tends to be filled in bottles of 0.33 litres or 12 fluid ounces, packed 24 in a cardboard case. The average weight of a case is usually about 16 ...

BBII 01-11 42-43 Water and more
Vorschau
WATER AND MORE An elixir for body and beverage industry Water Plus beverages have exploded over the years as they fulfil the most important consumer demands for natural, light, and healthy beverages. Water Plus beverages include Flavoured Water, Aqua Plus and Aqua Fruit beverages. Innovative product ideas provide modern refreshment in a market segment that is being constantly diversified. ix billion litres of Flavoured Water are consumed around the world each year – and the world’s thirst has certainly not been satisfied yet! Combining water with multifaceted fruit flavours and sweeteners, Flavoured Water offers refreshment as well as the foundation for a wide variety of product variations. While lemon, apple, orange, and strawberry have been the most popular flavours up to now, superfruit aromas such as acerola, pomegranate, cranberry, and blueberry are becoming increasingly popular.

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Flavoured Water – pure refreshment and taste A new range of Doehler ...

BBII 01-11 44-45 Drink dark
Vorschau
DRINK DARK Overview of the Italian chinotto market It barely survived, much to the chagrin of its fans. But it was precisely the scarcity of the product that created a “cult” beverage: we speak of the bitter orange chinotto drink. (IRI data value 2010). Here is an overview of the current Chinotto brands.

San Pellegrino Italians with a good memory will remember San Pellegrino’s unconventional campaigns that, having struggled in the early 1950s and 1960s against chinotto Recoaro, gave birth to the concept of “A new way of dark drinking”. In 1986, San Pellegrino rejuvenates the name in Chinò and in some advertising campaigns launched in 2002/2004 reiterates the unconventional behaviour of the drink. t has nearly disappeared. When people were asking for it they earned nothing but strange looks – just like Umberto Bossi in 1987, leader of the just born Lega party, at his first visit at Quirinale Palace. When he asked the Italian President Francesco Cossiga for a C ...

BBII 01-11 46-47 Doemens news
Vorschau
Dear readers, Since 2004 Doemens has been offering a training course for certification as a qualified beer sommelier. There have been many participants and the courses have become an essential building block in the Doemens training programme. In the mean time there has been so much demand that from one course a year we have expanded to six courses a year and added a number of shorter courses, usually offered as in-house training for brewery employees. We have also established courses in other countries such as Italy and Brazil. At the end of the day, this training should pass on to the consumer a better appreciation of the quality of beer and open the way for the brewery branch to charge appropriate prices for an excellent product. It is a similar story with mineral water. Water is often sold off at rock-bottom prices. This lack of differentiation leads the consumer to believe that mineral water is a boring, cheap product. Doemens is therefore ready to fight against this negative ima ...

BBII 01-11 48 Beverage innovations
Vorschau
BEVERAGE INNOVATIONS MIKE’S HARD LEMONADE CO. Since the introduction of malt flavoured beverage Mike’s Hard Lemonade in 1999, the Seattle based company has gone from strength to strength and is now a leading flavoured alcoholic beverage brand in the USA. Spear, global supplier of pressure sensitive labels to the Beer and Beverage Industry, provides the striking labels for the latest addition to its brand portfolio, Mike’s Hard Punch. It is a range of fruit based malt beverages containing natural juices.

Screen/Flexo combination print. The finished package demonstrates a no-label look resulting in a bold and eye-catching design. Mike’s popularity continues to rise and in 2010 the product line grew by 23 per cent, exceeding 1.2 million barrels.

NEW SUNKIST RANGE The Sunkist brand wants to launch four new nutritional drinks. Healthcare Packaging reported that BioBev LLC’s commissioning of contract packager Protica to develop a hot fill 2.5 oz energy dri ...

BBII 01-11 49 Allied industries
Vorschau
ALLIED INDUSTRIES AUSTRIAN COMPANY WINS EUROPEAN FOOD PROCESSING IMPLEMENTATION AWARD The first winner of the European Food Processing Implementation Award is Hertel GmbH of Salzburg, Austria, for its innovative “hop yield enhancer”. Organiser of the competition was HighTech Europe, the European Food Processing Network of Excellence. The network has 22 members recruited from universities, applied research centres, technology transfer centres, as well as food-related associations and corporations. Hertel GmbH received the award for the development of a device that allows for the greater extrac-

tion of iso-alpha acids, the bittering substances in hops, during the brewhouse process. The European Food Processing Implementation Award honours innovations in food processing and improvements in food quality that were developed as part of a transfer of knowledge. Further information: www.hertel.cc

FRIGOGLASS NORTH USES CYCLOPENTANE AS INSULATION Frigoglass North A ...

BBII 01-11 6-8 World news
Vorschau
WORLD NEWS WORLD/RUSSIA

PepsiCo is getting into the dairy business The global drinks and snacks concern PepsiCo has entered into a new strategic business arena by acquiring a majority interest in Wimm Bill Dann (WBD), a Russian producer of dairy food, baby food, and beverages. With this move, the company continues along its by now wellestablished path of diversification. PepsiCo made its first major step into the food arena when it acquired the US concern Quaker Oats in 2000. As a result of both external and internal expansion, about two-thirds of the company’s profits come from the sale of snacks, cereals, rice, and pastries. Currently, only about one-third of the company’s annual revenues of USD 43.2 billion (2009) still come from the beverage sector.

WORLD/UK

People like to taste new beers on vacation A study by SABMiller showed that 87 per cent of football fans in South Africa during 2010’s Fifa World Cup aimed to avoid their own country ...

BBII 01-11 9 Beverage trend monitor
Vorschau
BEVERAGE TREND MONITOR

Global beer consumption to top 2 billion hectolitres by 2013 According to Canadean’s latest Global Beer Trends report, global beer consumption will top 2 billion hectolitres by 2013. Although beer consumption has been affected by the global economic crisis, at a global level growth is still relatively robust, with Canadean predicting an average growth rate of 2.8 per cent between 2009 and 2015. owever this global headline figure masks significant differences at a regional level. In Asia, beer consumption is predicted to grow by 5 per cent (CAGR*) between 2009 and 2015. The African beer market is also predicted to grow by 5 per cent (CAGR) with Latin America expected to deliver a CAGR of just over 3 per cent and the Middle East a CAGR of 5.5 per cent over the same period. In contrast, the East European market is only expected to grow by 1.5 per cent (CAGR), whilst beer consumption in North America is forecast to deliver a CAGR of just 0.5 per cent ...
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