Sachon Fachzeitschriftenarchiv 2.0 Getraenke-Fachzeitschriften/BBII/2011/03_11
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BBII 03-11 10-13 The beer world monopoly in the americas
Vorschau
THE BEER WORLD MONOPOLY IN THE AMERICAS An analysis of the most important breweries supplying the most important American markets The Beer World Monopoly is drawing to on end in the Americas, near to the end in Europe and only at the beginning of the game in Asia. The three global players Anheuser-Busch InBev (ABI), SABMiller (SABM) and Heineken together with the most important regional player Carlsberg represent about half of the world beer production but more than 77 per cent of the global EBITDA generated by the beer world sales (see chart 1). he beer market in the most important American countries is very concentrated varying from monopoly positions in Columbia to quasi monopolies in Brazil, Argentina, Peru and Chile to duopolies in USA, Mexico, Canada and Venezuela. This concentration explains the very high profitability of the breweries operating in these countries (see chart 2). This continent generates also more than half of the world EBITDA (see chart 3).

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BBII 03-11 14-19 From Mexico city to piedras negras
Vorschau
FROM MEXICO CITY TO PIEDRAS NEGRAS

The 2nd Ibero-American VLB-Symposium for Breweries took place in Mexico City between March 29 and April 1. In attendance were some 300 brewery experts from 17 countries. One of the highlights of the Symposium was a two-day programme of presentations about the construction of a new brewery by Grupo Modelo in Piedras Negras, near the border with the United States. An extraordinary site visit by plane to the Modelo brewery and two packed evening events sponsored by Ziemann und Sidel rounded off the Symposium programme. Several articles in this edition cover the Symposium, the brewing technology at Piedras Negras, as well as the brewery’s logistics solutions in greater detail.

fter the success of the 1st Ibero-American Symposium for Breweries organised by the VLB Berlin and held in Seville in 2008, this spring, the programme moved to Mexico, a country that ranks among the heavyweights in international beer production. Some 112 ...

BBII 03-11 20-25 A long pipeline in the desert
Vorschau
A LONG PIPELINE IN THE DESERT Brewing technology in Piedras Negras It is hot and dusty in Piedras Negras, a city of about 140,000 inhabitants in the northern Mexican state of Coahuila. The nearby Rio Grande, only a stone’s throw away, forms the border with the United States. It is hard to imagine that one of the world’s most modern breweries has been under construction in these dry surroundings since 2007. When finished, this brewery will be able to produce up to 30 million hl (more than 25 million U.S. bbl) of beer per year. It is even more astounding that the choice of this unlikely location was driven not only by the city’s proximity to the strong beer market of the United States of America, but also by the availability of top-quality fresh water, which is an obvious consideration for a brewery … but in a desert

Negras, started in November 2007. The giant Piedras Negras project benefited from experiences gained with similar turnkey projects in Zacatecas and Tux ...

BBII 03-11 26-29 As fast as speedy gonzalez
Vorschau
AS FAST AS SPEEDY GONZÁLEZ Beer logistics in Mexico The economy of Mexico is made up of some 112 million inhabitants living in roughly 1.98 million km² (approx. 764,500 miles²). This translates into 55.7 persons/km² (144.3 persons/mile²). Of these, some 20 million people live in the megalopolis of Mexico City, the country’s capital. Greater Mexico City boasts a population density of some 2,500 inhabitants/km² (6,475/mile²); the city center has 5,800 inhabitants/km² (15,022/mile²). This uneven Mexican population distribution represents several logistical challenges for the supply of the population with consumer goods. The “2nd Ibero-American VLB-Symposium for Breweries” offered an opportunity to consider this topic in depth as it pertains to the special requirements of beer distribution in the country.

exico produces some 88 million hl (roughly 75 million U.S. bbl) of beer per year, of which about 68 million hl (roughly 58 million bbl) are consumed at home, ...

BBII 03-11 30-31 Sustainable message in a bottle
Vorschau
SUSTAINABLE MESSAGE IN A BOTTLE Bottles made of plant-based plastics The future is plastic – with bottles and potentially many other drinks and food containers made, at least partially for now, from plants. It is the first part of a solution to a problem which has faced eco-conscious multinationals for years; how to develop and retail bottles that are 100 per cent renewable and 100 per cent recyclable.

oca-Cola, the world’s largest beverage company, is exploring opportunities to increase the amount of recycled material in its plastic containers. Throughout 2010 an estimated two billion PlantBottles carrying the company’s distinctivelybranded products were introduced to retailers’ shelves in select markets across the world.

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It is an early indication of the company’s pioneering long-term approach to sustainability and its environmental responsibilities in terms of reducing its own carbon footprint. The company intends that 25 per cent of ...

BBII 03-11 32-34 Consistent fermentations
Vorschau
CONSISTENT FERMENTATIONS Monitoring and controlling the live yeast cell concentration with the yeast monitor The Aber Yeast Monitor is a now a very well established instrument for on-line monitoring and controlling the live yeast cell concentration in brewery processes and the same capacitance technology is also widely used in bio-pharmaceutical applications with yeast, bacteria, animal and plant cells. The Yeast Monitor is typically incorporated into an automatic yeast dosing system for precise control of yeast pitching rates at the start of fermentation. All other ingredients that go into the brewing process are carefully measured to obtain as much control of the fermentation as possible. The use of an Aber Yeast Monitor now allows the same degree of control for the last equally important ingredient, namely the yeast. he live yeast concentration is traditionally quantified by direct counting of cells using a microscope and haemocytometer or indirectly by centrifugation and determin ...

BBII 03-11 35-41 A show of superlatives
Vorschau
A SHOW OF SUPERLATIVES 2011 Craft Brewers Conference and BrewExpo America ® The 28th annual Craft Brewers Conference and BrewExpo America ® – organised by the (American) Brewers Association – was held in the Union Square Hilton in San Francisco, California, between March 23 and 26. The main conference themes this year – just as last year – were growth, growth, and more growth, as well as the evolving professionalisation and maturity of the American craft brew industry.

t all started almost three decades ago, in 1983, when barely a dozen pioneering and small brewers – then deemed somewhat naïve by many of their contemporaries in the brew industry – assembled for a small and intimate get-together. Since then, that informal meeting has taken on a momentous life of its own: It has evolved into the annual Craft Brewers Conference (CBC) of the Brewers Association (BA), and is now without a doubt the largest and most important professional event on the American br ...

BBII 03-11 3 Controlling is always complaining
Vorschau
BREWING AND BEVERAGE INDUSTRY INTERNATIONAL

Verlagssitz Schloss Mindelburg

CONTROLLING IS ALWAYS COMPLAINING If our Controlling Department should once again ask why the travelling costs for our trade magazine team are so high we will simply present them this edition of BREWING AND BEVERAGE INDUSTRY INTERNATIONAL. This time our editorial staff travelled to Mexico City, Piedras Negras, Mexico (on the southern border of the USA) and to the Craft Brewers Conference in San Francisco. We’ll be taking our readers us to the world’s largest brewery in Piedras Negras, Mexico (page 20), reporting on the successful VLB-Berlin Congress in Mexico City (page 14) and visiting the Craft Brewers Conference in San Francisco (page 35), where a record total of over 4,000 people attended. Our Controlling Department will not be impressed by any of this but the most important thing is that our magazine can provide our readers with all the information they want and, we hope, also ...

BBII 03-11 42-45 The number 3
Vorschau
THE NUMBER “3” Disinfectants produced by membrane cell electrolysis – how things stand During the last few years, a great deal has been written about the terms “ECAW” or “anolyte”, and there has been even more discussion about them – at times highly controversial. Alone the publishing house Sachon has brought out more than two dozen articles on the subject of disinfection over the last three years, more than 1/3 of them about the use of electrolytically produced disinfectants. This article intends to provide an overview of the current state of the technology, its use, its position in the market environment, and the discussion about it. In addition, a look beyond the borders will help place the topic in its wider context. The number “3” will be a recurring companion on this excursion. he author has already contributed to an objective consideration and a technical and scientific classification of the technology in talks delivered at various events in 2008 to 2010 (F ...

BBII 03-11 46-47 Recycling is growing rapidly
Vorschau
RECYCLING IS GROWING RAPIDLY Technology is available to meet regulatory and market demands The growing use of rPET is not just a response to demand from bottlers for more recycled content, it is becoming an important marketing tool – but, at the same time, preform producers need to make sure they achieve the need for high quality by controlling material flow. The requirements of brand owners on rPET are actually much stricter than food-contact certifications, so it is essential that adequate PET recycling technology is deployed. ET bottle recycling is driven by a number of factors, such as food-contact issues, required quality and quantities of input and output. Other drivers can include the following:

in order to be considered as replacement. The price for baled material and flakes is, therefore, driven not only by supply and demand but also by virgin resin price.

– Political pressure that encourages resource conservation,

Important social fac ...

BBII 03-11 48-50 Network of beer enthusiasts
Vorschau
NETWORK OF BEER ENTHUSIASTS American breweries and the social media With the amazing rise of social networking on the Internet today, American breweries are finding new ways to reach their customers and loyal fans. Beer blogs, YouTube, Facebook, and Twitter now have millions of followers, and even those who aren’t aware of all the latest technological trends can still easily communicate with a network of beer enthusiasts all over the planet. early every brewery now has a Facebook page to go along with its website. This allows them to post information about new beers and events immediately to a loyal audience. Facebook also allows breweries to invite the media to attend events and solicit a response as well as a form of online RSVP. Facebook’s “friending” process keeps track of users’ preferences and suggests

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links with other users and other Facebook online pages or “walls”. Responses to users’ posts also are sent to their email accounts, so t ...

BBII 03-11 51-53 Trends in the American brew industry
Vorschau
TRENDS IN THE AMERICAN BREW INDUSTRY The future of mature beer markets If you want to know the future of beer, the United States is not a bad place to start looking, because ever since the end of World War II, the American brew scene seems to have been ahead of the curve. First there were the decades of producer concentration and shallow large-scale marketing campaigns, which all but eliminated regional brewers – as well as beer variety. Then came the craft brew movement in the 1980s, which led to an explosion of smaller breweries and the return of beer variety. t also brought with it a burst of incredible experimentation, which the world of brewing had not seen since La Belle Époque of beer style innovations in Europe in the 19th century. Today, most of Europe is still in the throes

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of brew-power concentration with the resulting closure of many mid-size breweries. However, what is happening in America today just might happen in your neck of the woods tom ...

BBII 03-11 54-55 Doemens news
Vorschau
Dear Readers, the gala evening of the Beer Sommelier World Championships is one event that I will not forget for a long time to come. My excitement and surprise kept increasing as one finalist after another was called to the podium before me that evening. When it finally became clear that I would be taking the title to Augsburg and fill the huge shoes of my predecessor, Karl Schiffner, I oscillated by the second between complete elation and joy, on the one hand, and apprehension, on the other, about the great challenges ahead, which I knew the title entailed, and which I would now have to master. It is an incredible feeling to emerge in first place after a competition among the very best beer sommeliers. For me, the title means above all a highlight in my professional career and an opportunity to further inspire consumers in their enjoyment of beer. Because of the enormous difficulties of the three relegation rounds, I did not expect to even qualify again for the finals, as I did in ...

BBII 03-11 56 Beverage innovations
Vorschau
BEVERAGE INNOVATIONS DASANI AND ODWALLA AVAILABLE IN PLANTBOTTLE

BEVERAGE INNOVATION AWARDS FOR OCÓO BEAUTY DRINK

BONAVITAS ENERGY PLUS RECOVERY BEVERAGES

The first 100 per cent recyclable beverage packages made with plants are readily available to people across the U.S. The brands Dasani and Odwalla are saying goodbye to their current packaging and welcome the new PlantBottle packaging. All bottles and single-serving bottles of both beverages will be available exclusively in the new packaging, the company promises.

Rexam Beverage Can Europe and Pure Product GmbH won three separate awards at the Beverage Innovation Functional Drinks Awards 2011. Both were announced as the winner of the Best Packaging award for the can producer’s aluminium Fusion bottle designed for the OCÓO Beauty Drink produced by Pure Product GmbH based in Hamburg, Germany.

Bonavitas, headquartered in Provo, Utah, launches a new line of natural energy ...

BBII 03-11 57 Allied industries
Vorschau
ALLIED INDUSTRIES PENTAIR TO ACQUIRE CPT Pentair, Inc. (NYSE: PNR) announced that it has entered into a definitive agreement to acquire the Clean Process Technologies (CPT) division, a global leader in innovative membrane technology and ultrafiltration, from privately held Norit Holding B.V. for euro 503 million (approximately $705 million), plus net debt at closing. Pentair expects the net debt at the time of closing to be minimal and plans to fund the transaction with a combination of cash, revolving credit facility funding, and investment grade financing. In 2010, CPT reported, on an International Financial Reporting Standards (IFRS) basis, euro 222 million of net sales and euro 35 million of IFRS operating result before depreciation and amortisation. CPT is a global leader in membrane solutions and clean process technologies in the high growth water and beverage filtration and separation segments. The transaction is expected to close in the second quarter of 2011, subject to sati ...

BBII 03-11 6-8 World news
Vorschau
WORLD NEWS WORLD

Doehler certified in accordance with FSSC 22000 Doehler (Döhler), a global producer, marketer and provider of technologybased natural ingredients, ingredient systems, and integrated solutions for the food and beverage industry, is implementing “Food Safety System Certification” (FSSC) 22000 at its production facilities. FSSC 22000 is globally acknowledged as the highest standard in food safety.

The certification process, which includes multiple stages, has already been successfully completed at the headquarters in Darmstadt, Germany, the two Dutch production facilities

in Roggel and Oosterhout, and the Turkish production facility in Akkent. The company is already working on implementing FSSC 22000 in further locations, such as Brazil, India, and China, this year.

WORLD

Global market re-launch for Carlsberg Carlsberg chose the brewery yard of its German subsidiary HolstenBrauerei in Altona, near Hamburg, ...

BBII 03-11 9 Global premium bottled water sparkling opportunity
Vorschau
BEVERAGE TREND MONITOR

Global premium bottled water – sparkling opportunity The first ever report on premium bottled water, by Zenith International, estimates that global sales rose from 9.4 billion litres in 2009 to 9.5 billion litres in 2010. This represents 6.3 per cent of all bottled water consumption in pack sizes up to 10 litres. “Premium bottled water is important because most water is very local and is sold at relatively low prices,” commented Zenith Senior Consultant Karen Wells. “Adding a premium through a unique story, great design, powerful branding and communication that builds consumer loyalty can make all the difference to the success of a business.” Zenith defines premium primarily based on a brand’s price and positioning within the market. There are also several different layers of premium, ranging from premium private label through everyday premium and super premium to ultra premium. With differing dynamics in each country, the new report hig ...
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