Sachon Fachzeitschriftenarchiv 2.0 Getraenke-Fachzeitschriften/BBII/2015/06_15
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    SACHON FACHMAGAZINE SEIT 1998

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    TECHNIK UND TECHNOLOGIE DER BRAUINDUSTRIE

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BBII 06-15 03 Editorial
Vorschau
BREWING AND BEVERAGE INDUSTRY INTERNATIONAL

FROM NEW TRADE SHOWS, TO EXCITING ANNIVERSARIES, TO SUCCESSFUL START-UPS At the end of the year, BBII is once again putting the pedal to the metal. In this last issue of 2015, we report on two major international events, the BrauBeviale in Nuremberg (page 14) and the Brasil Brau in São Paulo (page 35). The primarily orientation of the BrauBeviale has always been Europe, where it coexists in perfect harmony with the drinktec in Munich, an event that focuses on the entire world market. Once every four years, the BrauBeviale takes a break and makes room on the calendar for the drinktec. For the enjoyment of the visitors, however, several highlights are part of the program in both places. These include, for instance, the European Beer Star competition. Such continuity, no doubt, should be considered a stellar example of cooperation between two leading trade shows. The facts, unfortunately, are much more complicated for the Brasil B ...

BBII 06-15 06-07 World News
Vorschau
WORLD NEWS GLOBAL

Global Craft Beer Survey Around the world consumer demands for higher quality and greater variety have positively impacted the craft brewing industry. A recent study on the global craft brewing industry, conducted by yeast expert Alltech, discovered that there are more than

10,000 craft breweries worldwide. Of those, 86 percent are in North America and Europe, with Europe pipping North America to the post by only three craft breweries. Even so, the U.S. has just surpassed 4,000 breweries, which represents a nearly 20 percent growth in the last year and far exceeds any other individual country’s count by thousands.

EUROPE

Wanted: naturally flavored energy drinks

The top 10 locations for craft breweries in the world are: the United States, the United Kingdom, France, Italy, Russia, Canada, Switzerland, Germany, Brazil and Japan. Overall, Aidan Connolly, chief innovation officer of Alltech and the organzier ...

BBII 06-15 08-09 Beverage Trend Monitor
Vorschau
BEVERAGE TREND MONITOR

STABLE GLOBAL BEER CONSUMPTION The global beer consumption saw a 1 percent growth in 2014, driven by the emerging markets, most notable the African market and the MENA region (Middle East, North Africa). The saturated traditional markets of West Europe and North America regained volumes after losses in 2013. not only in Brazil, the host country, but also across the whole region. Many guests from around the world plus an increased domestic consumption ensured a 3.7 percent growth in 2014.

Traditional markets with solid results

© DBB

Africa, the motor of sales growth, Asia consolidates Looking at the thriving regions of recent years, Asia’s moderate growth of 0.6 percent in 2014 strikes the eye. After years of huge growth rates, 2014 saw a halt in growth. The drivers in this region have always been the huge economies of India, China and Japan. While India‘s and China’s economic growth slows down due to satu ...

BBII 06-15 10-13 The brewers Harvard
Vorschau
THE BREWER’S HARVARD 150 years of the Department of Brewing and Foodstuffs Technology at the Technical University, Munich-Weihenstephan The creation in 1865 of the “Brauer Cursus,” a course of study for brewers, was the kickoff of a unique success story. Starting with an academic approach to brewing, Weihenstephan quickly established itself as an international center for research and instruction in brewing and foodstuffs technology. Today part of the Munich University of Technology, the department is one of the largest and oldest institutions of its kind worldwide. Today, approximately 1,500 students are working in seven different courses of study on the department’s campus. The TUM’s national and international reputation in the area of brewing is due in no small part to the work of Professors Ludwig Narziss, Werner Back and Thomas Becker, who in the following interview with BREWING AND BEVERAGE INDUSTRY INTERNATIONAL take a look at 150 years of the department’s research, ...

BBII 06-15 14-15 A powerful performance
Vorschau
A POWERFUL PERFORMANCE Matching the previous year’s level, BrauBeviale was closing its doors again on 12 th November for another year after three intensive trade fair days. Over 37,000 visitors, 41 percent of them international, came to this year’s most important equipment show for the beverage industry. he slight increase in visitors from abroad shows: BrauBeviale is also becoming increasingly important in international terms. Among the total of 1,083 exhibitors were regular guests and newcomers, world market-leaders and small and medium-sized companies. They presented all aspects covering the beverage industry process chain: highquality raw materials, innovative technologies, efficient logistics and creative marketing ideas.

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“The sector’s regular meeting place calls and they all come!” Director Exhibitions Andrea Kalrait is happy about the participation levels and the mood at BrauBeviale 2015. “The enthusiasm in the exhibition halls is there fo ...

BBII 06-15 16-19 Impressions from BrauBeviale 2015
Vorschau
Satisfied exhibitors: (from left) Sabine Reggel, Media Consultant International Beverage Magazines, with BrauKon Managing Directors Christian Nuber and Markus Lohner

Just two more years to the showdown: the drinktec is ready to go for the 2017 mega-event: (from left) Benjamin Büttner, Dr. Margit Pietzke, Sachon Publishing, Stephanie Kättlitz, Sabine Reggel, Sachon Publishing, and Markus Kosak

Impressions from BrauBeviale 2015

Julia Angerer (2 nd from right) and Sebastian Bäsken presented ergonomic and extremely dynamic process solutions by Copa-Data. Pictured here with Dr. Margit Pietzke (left), Editor International Beverage Magazines, and Anita Elsässer, Media Consultant BRAUINDUSTRIE

Inseparable: Anita Elsässer and Erich Dederichs, dederichs kommunikation

Three proud recipients of the Bavarian Beer Order: (from left) Prof. Werner Back (2007), Wolfgang Burkart (2015), and Prof. Ludwig Narziss (1979)

Operati ...

BBII 06-15 20-22 A mega merger with consequences
Vorschau
A MEGA MERGER WITH CONSEQUENCES AB InBev engulfs SABMiller In mid-October rumors that had been circulating for some time about SABMiller being taken over by the giant brewing group AB InBev were confirmed. The 104-billiondollar mega deal has produced a brewing corporation of unprecedented size. In future, approximately every third beer sold around the world will come from the corporation created by this merger. BREWING AND BEVERAGE INDUSTRY INTERNATIONAL spoke to Meik Forell, Managing Partner Forell & Tebroke Partnership and an expert in the field, about the possible consequences for the global market. (hof/eis) this trend is only heightened for large corporations by the success of craft beers. In contrast with a few of the take­ overs of craft breweries that have been realized recently, the AB InBev-SABMiller deal was not another – sometimes expensive – bet on the future. Nor did it happen by chance; it has been in the plan­ ning for a long time. There were no other realis ...

BBII 06-15 23 Beer with cocktail flair
Vorschau
Beer with a cocktail flair BBII: Mr. Schwanzer, Iprona AG is a South Tyrolean company specializing in fruit processing and the production of beverage ingredients. Since late in 2014 there has been increasing cooperation with the brewing industry. At the beginning of the year we reported on your new, alcohol-free beverage concepts based on malt and hops. Here at the BrauBeviale fair you have brought us yet another innovation – beer-based cocktails. Stefan Schwanzer: Yes, we should like to give the beer mix sector a boost. Our recent market analysis has shown that the variety of beer mixes on offer still leaves much to be desired. The market is currently being dominated by combinations with lemon taste, while grapefruit and orange are other options. We definitely see a potential for more in this line. Our new concept of beer cocktails with a low alcohol content of 2.5 percent by volume fits right in here.

On the other hand we want to motivate breweries to appeal more to y ...

BBII 06-15 24-26 Insights into shopping trends
Vorschau
INSIGHTS INTO SHOPPING TRENDS Consumers want colorful and natural beverages Whether it is ice-cold lemonade or a refreshing spritzer, one in three people worldwide say they consume soft drinks daily – in Germany specifically, this applies to 48 percent of those asked. A study carried out recently by TNS for GNT shows that these figures could be even higher if manufacturers would use natural ingredients more often.

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he demand for more natural beverages and foods is increasing. Consumers all over the world are becoming more sensitive towards the use of certain additives like colorings, flavorings and preservatives. This development is reinforced by the ready availability of information on ingredients and their possible effects on our personal wellbeing via Internet on smartphones and tablets. However, is this trend equally strong in all markets or product categories How does it affect consumers And what should

manufacturers of foodstuffs and bever ...

BBII 06-15 27 No stigma just sigma t
Vorschau
NO STIGMA, JUST SIGMA-T New Stevia sweetener for RTD teas After water, tea is the most frequently consumed beverage in the world. Almost all RTD teas contain sweeteners. Since Stevia is one of the few natural calorie-free sweeteners, it is valued in particular by application developers in the beverage industry. To meet the special requirements of the consumers, PureCircle launched a new Stevia product for use in RTD teas.

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ea belongs to the most frequently consumed beverage in the world. For the USA market alone, the market research company Euromonitor predicts an increase of 14 percent in retail turnover by 2018. Whether based on black, green, white or red tea, almost all ready-to-drink (RTD) teas contain sweeteners. Here, the market trend is towards replacing the usual cal­ orific sweeteners such as sugar, as well as calorie-free artificial sweeteners. Stevia sweetener is increasingly becoming the pre­ ferred alternative because it fulfills two criteria: ...

BBII 06-15 28-31 Five years of Instituto da Cerveja Brasil
Vorschau
FIVE YEARS OF INSTITUTO DA CERVEJA BRASIL An interview with Alfredo Ferreira The crucial word when attempting to aptly describe the development of the Instituto da Cerveja Brasil must certainly be passion. Three young brewing professionals, each of them working in a good, well-paid position at a large brewery, took the risky step of leaving their secure jobs to establish their own business – with all the financial risks that entails. Good for them! Our interview provides an outline of the status quo at an institute about which we will be hearing a lot in the future. (Bu)

Our pub stroll began with a visit to the largest market in São Paulo. What a feast for the senses! We were joined by Peter Ehrhardt (2nd from right) and his wife. The young professionals call Peter their “professional dad.” He is certainly largely responsible for the courage and passion of the three youngsters from the institute.

BBII: Alfredo, where did you get the idea of going it alo ...

BBII 06-15 32-33 Always coming up with new ideas
Vorschau
ALWAYS COMING UP WITH NEW IDEAS Revolutionary production technology from Kematec, cellar equipment producer from Germany In the 25 years since its foundation, the globally successful company Kematec Kellereimaschinentechnik has supplied numerous small, mid-sized and large wineries and breweries. Now, with the KMT Turbomat®, patented in Germany and Europe, it is also revolutionizing bottle-drying technology. The SEKAM® series is set to create new standards in processing capsules for sparkling wine bottles. As specialists for corking and wiring sparkling wine bottles, for washing and drying bottles and applying, rolling on and shrinking or pleating their capsules, Kematec is one of the market leaders, particularly for large machines processing more than 30,000 bottles / h.

Numerous well known European wineries and beverage producers, e.g. Rotkäppchen-Mumm, Hen­ kell, Herres, Schloss Wachenheim (Faber), Badischer Winzerkeller, Mertes, Rothaus Brauerei, Moet & Chand ...

BBII 06-15 34 In Private
Vorschau
IN PRIVATE What does you excite or upset in the beverage industry The potential and diversity of the beverage industry, regarding the advanced technologies and product variety excites me. The lack of care with the product itself, in the production and distribution upsets me on the other hand. So the beer might be in bad conditions for consumption. What was your biggest professional challenge It was to quit from a big company, where I had a stable job and bet in my own business, the Instituto da Cerveja. Nowadays I’m glad I did it as the business is successful, but it was a hard decision. Which will be the greatest future challenge for the beverage industry In my opinion it will be the “successful co-existence” of the craft breweries and the big, or better, the giant ones. The consumer has the right to have choices but how this market will set this up … that’s the challenge!

Kathia Zanatta is 32 years old, aquarius sign and married. Since her fifth birthday she h ...

BBII 06-15 35-37 Brasil Brau 2015
Vorschau
BRASIL BRAU 2015 An exhibition with potential In total, almost 13,000 visitors came to the Brasil Brau 2015 in São Paulo. 5,600 came for the Brasil Brau and 7,200 for the Degusta Beer, which took place at the same time. 96 exhibitors traveled to São Paulo, setting up much more elaborate stands than at the last event on the 4,500 m2 of floor space at the Brasil Brau. At the Degusta Beer 53 exhibitors presented over 600 beer brands on 6,000 m2. In the interview “Spreading its wings” (BBII 3 / 2015, page 12 to 16) we did with Cilene Saorin (Cobracem), Petra Westphal (Messe München) and Dr. Wolfgang Stempfl (Doemens Academy) we pointed out the potential of the Brasil Brau, which is the only exhibition for technical equipment and raw materials for brewing and beverage companies. At the same time we noted some organizational flaws in how the event was put on. The organizers, FAGGA, have at least sent us an e-mail promising better organization at the next event. We will be keep ...

BBII 06-15 38-40 Energy economical brewhouse optimization
Vorschau
ENERGY-ECONOMICAL BREWHOUSE OPTIMIZATION Energy consultancy drives innovative improvements at the Oettinger Brewery The Oettinger Group attaches major importance to continuously improving the consumption levels of energy and media at its four facilities. For the brewery in Mönchengladbach, Germany, Oettinger used energy consultancy from Krones as the basis for innovative improvements in its wort preparation process.

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he brewhouse of the brewery Oettinger in Mönchengladbach has been modernized in three phases since 2005. The aim of these modernization initiatives was to upsize the overall capacity

Dr. Ralph Schneid Krones AG, Steinecker plant

available, to reduce the production costs, and to improve the quality of the wort – and thus of the beer as well. In the first phase of the modification job, the wort boiler, including energy recovery, and the whirlpool had already been replaced by kit from another brewhouse manufacturer. Fro ...

BBII 06-15 41-43 Impeded growth
Vorschau
IMPEDED GROWTH What ails Indian wine industry A few years ago Indian wine industry was often named in the same breath as that of China’s when it came to discussing the next emerging wine market of the world but as Chinese market has completely transformed itself, Indian wine industry and market has failed to impress the world, at least till now. BBII presents an overview of Indian wine industry and lists the factors, which have impeded the growth of wine industry and market in the 1.3 billion strong populated country in this article.

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or European and Western readers, India and wine might not be two words that traditionally go together, but the country‘s wine industry has been growing (albeit with some bumps) slowly for more than a decade.

and which are mostly artificially sweetened. Port wines are priced below INR 200 (about 3 euros). Premium segment has long been dominated by established players such as Sula Vineyards and Grover Zampa. Qualit ...

BBII 06-15 44-45 Doemens News
Vorschau
bbii_6-15_s_44_0 03.12.15 09:58 Seite 44

Dear friends of Doemens, last year at this time I wished for new premises or at least an extension for the Doemens Academy. What I got was a new Managing Director, who will start work in autumn 2016. Dr. Werner Glossner – a hearty welcome to Doemens and dear Dr. Wolfgang Stempfl, thank you very much for carrying on until he could start. That’s the way it goes when you wish for a Christmas gift, sometimes you don’t get what you want but rather what Santa thinks you need. And that’s a good thing. Doemens can look back on a more than successful year and I would like to thank everyone involved at Doemens very much. By that I mean on the one hand our students, who entrust their professional futures to Doemens. They put heart and soul into their training in Gräfelfing with full commitment and it is an intense and formative time in their lives. On the other hand, I mean the teachers and other colleagues, who give these young peop ...

BBII 06-15 46 Beverage innovations
Vorschau
BEVERAGE INNOVATIONS OLD ORCHARD: FROZEN DRINK MIXERS Old Orchard Brands makes party planning easier than ever with the introduction of its new blend-andserve line of frozen mixers, including Margarita, Piña Colada and Strawberry Daiquiri. All three varieties are sold in 12-ounce plastic cans. Old Orchard Frozen Mixers de-bu­ ted at Walmart and other fine retailers in the US, available in the frozen juice aisle. All three flavors are made with real fruit juice, adding bold flavors to each mix.

Each container makes up to six, eight-ounce servings. Blend it with your favorite rum or just water creating a refreshing drink the whole family can enjoy. The frozen drink mixers are the latest addition to Old Orchard’s existing line of frozen beverages that includes fruit juices, iced coffee, frozen lemonade and sweet tea varieties. Further information: http://oldorchard.com

ECHO FALLS SHOWS PROMINENT LABEL DESIGN In 2014 Accolade’s Californian wine brand Echo Fa ...

BBII 06-15 47-49 Allied Industries
Vorschau
ALLIED INDUSTRIES NEW MANAGING DIRECTOR FOR PENTAIR SÜDMO Gunter Sauerwald has been appointed as Commercial Director of Pentair Südmo GmbH as of July 1, 2015. He has many years of management experience in the fields of engineering, operations and sales. This includes working for Allen-Bradley, Rockwell Automation and AVL List, and most recently serving as Managing Director for Becker Mining Europe GmbH. Sauerwald holds a master’s degree in electrical engineering, plus a master’s in business administration. “With Gunter we have an experienced manager who will continue the current successful development of Pentair Südmo in the coming years and support sustainable the growth of the Pentair group,” commented Olaf Müller, Vice President Pentair Hygienic Process Solutions. Further information: www.suedmo.com

Gunter Sauerwald

DUPONT: NEW BREWING ENZYME DuPont presented a new brewing enzyme for faster production of consistently tasty beer at BrauBeviale in ...
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