Sachon Fachzeitschriftenarchiv 2.0 Getraenke-Fachzeitschriften/BBII/2008/04_08
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BBII 04-08 10 Beverage trend monitor
Vorschau
BEVERAGE TREND MONITOR

Energy drinks on the upper 2007 marks the year that the global energy drinks phenomenon, Red Bull, celebrates 20 years since it debuted in Austria, the home market of co founder, Dietrich Mateschitz. Twenty years on and the brand remains a key driver in the energy drinks category, which Canadean’s recently published Global Sports & Energy Drinks report predicts will grow by 13 per cent globally by the end of 2007. This would take the market to more than 4 billion litres and would mean that annual growth has averaged 19 per cent per year since 2001. In per capita terms, at just 0.7 litres there remains plenty of room for growth in the market and prospects remain very positive. oday, Austrians drink around six litres each of energy drinks and demand remains vibrant, consistently registering double digit growth. Austria may be the market where Red Bull was first launched. But it is Thailand that can lay claim to being the spiritual home to the energy ...

BBII 04-08 12-15 Older than the European Union
Vorschau
OLDER THAN THE EUROPEAN UNION European Fruit Juice Association A.I.J.N. celebrates 50 th anniversary Founded in 1958, the A.I.J.N. (Association of the Industry of Juices and Nectars from Fruits and Vegetables of the European Union) celebrated its 50th anniversary in June this year. The anniversary was commemorated with a one day symposium which broached the issue of successes of the past, challenges of the present and chances of the future. The association welcomed more than 150 members and guests from politics and industry at the ceremonies which were topped by a formal dinner at Rubens Castle near Brussels.

t the beginning of the symposium at the Brussels Hotel Sofitel, A.I.J.N. president Andrew Biles explained the participants the importance of the European Fruit Juice Industry. With more than 21 600 employees, the approximately 650 producers of juices and nectars achieved an annual turnover of roughly 9 bn Euros and produced almost 12 bn litres. Therefore about 1.4 m ...

BBII 04-08 16-17 In the Course of Time
Vorschau
IN THE COURSE OF TIME VLB Berlin celebrated 125th anniversary On the initiative of the brewing industry, the Versuchs- und Lehranstalt für Brauerei in Berlin (VLB) started its work on January 1st 1883. On June 27th 2008, 125 years later, approx. 800 invited guests celebrated the VLB’s anniversary in Berlin. great celebration was planned for this anniversary – and it has definitely been a great celebration. Approx. 800 guests from the German and international brewing industry came to drink to the well-being and the future of the VLB Berlin. VLB president Dr. Axel Th. Simon also thanked the guests in his complimentary speech: “It makes me very happy to see that so many colleagues from different generations have come to Berlin today.

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Even contrary weather didn’t derogate the good mood – the “tent city” on the VLB campus.

They were honoured for special merits for the VLB Berlin: Wolfgang Kunze (second from left), Dr. Axel Th. Simon, Dr ...

BBII 04-08 18-22 The End of Anheuser-Busch
Vorschau
THE END OF ANHEUSER-BUSCH The loss of an American icon On July 14, 2008, the Wall Street Journal announced on its page B1: „Anheuser-Busch Cos. agreed to be acquired by InBev NV for about $52 billion, creating the world's largest beer-maker ...“ At the Euro exchange rate at the time of the transaction the price InBev paid for Anheuser-Busch (A-B) was about 32.77 billion Euro. The new company will be called “Anheuser-Busch InBev.” Now it is a craft brewery that will henceforth occupy the number one spot among the ranks of American-owned breweries. But this is not the only result of the merger. n a sense, this Wall Street Journal story, and many others like it across America, amounted to an obituary for America’s largest, completely Americanowned brewery. Including the distribution of its import brands, A-B shipped some 128.4 million barrels of beer (roughly 150 million hectoliters) to market in 2007– supplying more than half of the 211.5 million barrels of beer (247.5 mill ...

BBII 04-08 23-25 The World drinks Citrus
Vorschau
THE WORLD DRINKS CITRUS Citrus components: Well-known, but still good for more From sweet to sour, from bitter to ripe – the taste nuances of citrus fruits are more diverse than those of almost any other fruit. More than two thirds of all soft drinks contain citrus components. But citrus fruits – even though well established – may still offer an untapped potential.

enturies of crossing this fruit genus, which originated in Asia, has bred the most varied fruits, such as limes, grapefruits, lemons and – probably the most popular citrus fruit – the orange. In the Middle Ages it was seafarers who spread the fruits from the Asian parts of the world, first to Portugal and Spain, because even in those days the fruits were known to prevent scurvy due to their high vitamin C content.

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It was not until the 15th century, however, that the orange was introduced into Europe, from where, the latest findings reveal, the Portuguese took it to America, t ...

BBII 04-08 26-29 Breaking out of the Niche
Vorschau
BREAKING OUT OF THE NICHE Development status of latest filtration systems The challenges faced by breweries today and in the future are continuously growing. Due to the increasing variety of beverages, the market demands a high degree of flexibility; lower profit margins require reactions to costs. Thus, the responsible persons in breweries will be interested in looking at technologies that have contributed to a cost reduction within a reasonable period of time – “Return on Investment” – for comparable production processes. This article covers the development status of latest filtration systems, the application of which can lead to improved quality and reduced costs.

Filtration steps in the brewing process.

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· BBII 4/2008

hough not intending to challenge the German Purity Law, the following must be stated: The brewer definitely needs more than just hops, malt, yeast and water to brew a good beer. For the brewing process for ...

BBII 04-08 30-35 Symposium Brewing and Filling Technology 2008 in Seville
Vorschau
SYMPOSIUM „BREWING AND FILLING TECHNOLOGY 2008“ IN SEVILLE First VLB meeting in Spanish-language regions Modern brewing and bottling technology were the topics dealt with at the international two-day symposium from June, 18 to 20, 2008 the VLB had organised for the first time in Seville for interested parties in the Spanish-language region. The contents of the event addressed brewing technicians of the production, bottling and quality management departments. About 250 participants from 25 countries altogether took part in the symposium, visited the new brewery building of Heineken España and listened to the exciting lectures. he first day, the symposium which was marked by technical contributions gave an overview about the planning and realisation of the new brewery building of Heineken España in Seville, optimisations in the bottling zone

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and IT solutions in the brewing industry. On the second day, possibilities of efficien ...

BBII 04-08 36-39 New or used
Vorschau
NEW OR USED Questions before investing in PET-process systems Pre-used, „second hand“ systems and equipment rarely incorporate state-of-the-art and contemporary technology. Yet they have – and this is one of the advantages of used equipment – proven themselves in operation. Teething problems as they frequently enough occur in “most advanced”, manufactured new equipment which does incorporate state-of-the-art technology are generally eliminated. This is not yet an answer to the crucial question. This question is individually answered. It breeds more questions ... and a wide range of answers matching individual project situations.

Recommissioning a second hand machine – as seen and picked up – without overhaul

as they are all strongly “suspected”. Depending on unique designs of the various makes and models or series there are critical subassemblies which need special inspection and controls.

That’s risky. A used machine with an ...

BBII 04-08 3 Anheuser-Busch inbev is size everything
Vorschau
BREWING AND BEVERAGE INDUSTRY INTERNATIONAL

ANHEUSER-BUSCH INBEV: IS SIZE EVERYTHING It was no surprising news a few months ago: InBev, the World’s second largest brewer at that time, wanted to take over Anheuser-Busch who was number three. But it was astonishing how fast the deal was accomplished in the end. The negotiations were accompanied – like nearly every merger – by the usual skirmishes: Anheuser-Busch (A-B) formally rejected the bid, InBev threatened to oust A-B’s board of directors and replace them by their own liegemen, A-B then called the bid itself illegal and filed a lawsuit in St. Louis federal court and InBev thereon started an ad campaign trying to assuage to the takeover fears of A-B’s shareholders. Like in children’s sand box games, every party did its best to make a quiet simple game look complicated. But below the line, all this was just for money. A-B never gave the impression of being unwilling to sell their business. They just tried to ...

BBII 04-08 40-43 Open up Hite
Vorschau
„OPEN UP! HITE“ Number One South Korean brewery group wants to go international Unique – if one had to describe the Hite Brewery Group in South Korea with only a single word, which would probably be the right one. Even the history of today’s Hite brewery group is unique. It all started in 1933, with the founding of the Chosun Brewery, the first brewery in South Korea. In 1962, the Chosun Brewery – again, the first brewery in South Korea to do so – started export activities. This quality beer was outstandingly successful abroad, and even today – now under the Hite aegis – is extremely popular. In the meantime, Hite beer brands are now being distributed to 30 countries. That’s also because Hite puts a lot of stock in top quality beer. Surely, it’s also because Hite constantly invests in the best technical solutions. ut back to the question of why it was Chosun Brewery and now is Hite Brewery, and thus what is surely the most significant step in the history of the br ...

BBII 04-08 44-45 The Thirty-Day War
Vorschau
THE THIRTY-DAY WAR How the Brazilian economy narrowly escaped a prohibition of television advertising for beer and alcoholic beverages The Brazilian war on beer advertising lasted exactly one month and afterwards (almost) everything remained unaffected. At the beginning of 2008, alarmed by lots of road accidents caused by drunken car drivers, the minister of justice, the health minister and the minister for education together introduced a bill in the congress which stipulated a drastic restriction of advertisements for alcoholic beverages on television. According to the bill, these alcoholic beverages were defined as beverages containing more than 0.5 per cent alcohol, in the past the defined alcohol content was more than 13 per cent. If this regulation had been approved in the parliament, advertisements for beer, wine and milk mix drinks in the future would have been allowed to be broadcasted only between 9 p.m. and 6 a.m.

aving the bill introduced by three cabinet membe ...

BBII 04-08 46-49 Small but mighty
Vorschau
SMALL BUT MIGHTY The history of the medium-sized AOA Vjatich brewery in the farest East of Europe With 260000 hl output, the AOA Vjatich brewery in Kirov, Russia is a small brewery compared with the brewing giants which dominate the Russian beer market. During the past 6 1/2 years, the entire technical equipment for the beer production has been modernised and updated. The same applies to the secondary units such as cooling plants, compressed-air supply and CO2 recovery. Laboratory and management were given new rooms and were newly equipped. The attribute “mighty” is valid.

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irov which has 650 000 inhabitants is the “green” capital of the region with the same name situated in the farest east of Europe – it is said there are more trees than people who live there. Roughly 1000 km away from Moscow and approximately 600 km from Siberia, it is an important medium-sized centre in this region. The Transsiberian railway is the main connection to the outside ...

BBII 04-08 50-51 Doemens News
Vorschau
Collaborative tests for beer and soft drinks The consequent quality control in a beverage producing enterprise includes a lot of activities. Regular calibration of the measuring instruments, trained personnel, knowledge and use of respective analysis instructions are basic requirements for a responsible and reliable quality control, although these measures are not always satisfactory. How can a laboratory senior know whether the just-measured value really corresponds with the “genuine” value The effective analytical performance of a laboratory can be only verified by comparison with other laboratories in the context of collaborative tests. In order to support the laboratories of the beverage industry with this task Doemens has developed a comprehensive collaborative test programme during the past few years. Four times a year, non alcoholic beer, low gravity beer, vollbier and strong beer are made available for the brewing industry to be chemico-technically examined. Microbiologic ...

BBII 04-08 52 Beverage Innovations
Vorschau
BEVERAGE INNOVATIONS TROPICANA ROLLS OUT NEW LINE OF LEMONADES Tropiccana, a division of PepsiCo, has launched a new line of premium lemonades called Tropicana Coastal Groves Lemonades.

Pomegranate Flavored Tea and Minute Maid Pomegranate Lemonade join Minute Maid Pomegranate Blueberry flavored 100 per cent fruit juice blend in Minute Maid’s offering of pomegranateflavored enhanced juices and juice drinks. Both the new are 12 per cent juice blends, the company added. According to the company, both roducts are availaable now in stores throughout the US.

specialist food store chains,“ said FFTN’s CEO Per Person earlier this week. „Once we are happy with the product’s market share here, we will move to roll out the cola acress Norway.“ Ubuntu Cola is prduced from sugar bought from farmers in Malawi and Zambia. The cola has already been launched in other European markets, including the UK.

FULL THROTTLE HYDRATION

VENOM IN A RE-S ...

BBII 04-08 53 International Events
Vorschau
INTERNATIONAL EVENTS BRAU BEVIALE 2008 A good 1,400 exhibitors of beverage raw materials, technologies, logistics and marketing ideas present their products for the around 34,000 expected visitors at BRAU Beviale 2008 in the Exhibition Centre Nuremberg from 12-14 November. The event focuses on the whole technology spectrum with machinery and installations for production, filling and packing of beverages, operating and laboratory equipment, and energy systems. Immediately before BRAU Beviale, the Academie Fresenius and SGS Institute are organising the English-language seminar “Filling Technology 2008” on 10-11 November. The one-and-a-half-day seminar in the CongressCenter Ost of NürnbergMesse is devoted to trends in filling technology: What must be considered when planning and taking new installations into operation Where is optimisation possible How can the stringent hygiene regulations be fulfilled For further information: www.brau-beviale.de www.akademie-fresenius.de


BBII 04-08 54-55 Allied Industries
Vorschau
ALLIED INDUSTRIES FILLING OF LARGE BOTTLES Sacmi Filling have developed a high speed solution (4 000 and 6 000 bph) which shall meet the requirements of a number of bottlers that need to increase their production, as well as efficiency, decrease contamination and reduce preform weight. The Solo-Mas patented technology, developed by Sacmi Filling, allows up to 10 litres bottles. The time filling technology by means of a single master valve controlled by a flowmeter shall provide simplicity, flexibility and liability, states the manufacturer. The special High Capacity Combo is the combination of a rotary blow moulder to be integrated in Combo version for big formats and the electronic volumetric Sacmi Filling Solo-Mas filler. It offers a continuous rotary blow moulding process, preform and bottle transfer by neck, no water consumption due to rinser absence, the preforms are washed with clean air. Sacmi Filling have installed five lines with this solution and sold a total of eight, two ...

BBII 04-08 6-9 World News
Vorschau
WORLD NEWS WORLD

Beer production increased last year by 5.4 per cent Nearly 1.8 billion hectolitres of beer were brewed worldwide in 2007. Compared with 2006, this constitutes an increase of roughly 91 million hectolitres, or 5.4 per cent. This was reported in the latest Barth Report, Hops 2007/07, published by the Nuremberg-based hop trading company Joh. Barth & Sohn. Nearly half of this growth, 41 million hectolitres, is accounted for by China, which now has a share of 22 per cent in world beer production. In 2007 there was also significant growth in Russia (+ 16.1 m hl), Ukraine (+ 4.8 m hl) and Vietnam (+ 2 m hl) in particular, but also in Mexico (+ 2.8 m hl), the USA (+ 2.6 m hl), Brazil (+ 2.4 m hl) and Venezuela (+ 2.2 m hl).

EUROPE

Barley prices significantly down Winter barley yields of the recent crop in Europe are exceeding earlier expectations and experts see spring barley yields in most of the European countries also on a higher level. ...
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